French luxury brand born in 1910 close to Paris, Chanel is one of the first the top quality luxury brands to become mainstream. Created by Gabrielle Chanel, helped by Pierre Wertheimer, the company is still nowaday the property of the family Wertheimer.

Chanel Logo

Coco Chanel

Born in Saumur in 1883 from modest background Gabrielle Chanel start living in Paris, probably to follow her lover Arthur “boy” Capel. She start selling hat to her friends and decide to become a fashion designer at 26. She opens her first shop, located at 21 rue Cambon, in Paris called “Chanel Modes” in 1910. Quickly after, her name become in vogue among the actress of this time, and her works gain popularity. Paris requests her creations. Only 3 years after, she opened her second shop in Deauville, an upscale seaside town where parisians have their habits.


Coco Chanel stay famous around the world for her strong personality as for her fashion. For most people, she still embodies the French woman.

Coco Chanel quotes

“Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.”

“A girl should be two things: classy and fabulous.”

“Fashion fades, only style remains the same.”

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”

“Success is often achieved by those who don’t know that failure is inevitable.”

“In order to be irreplaceable one must always be different.”

“Luxury must be comfortable, otherwise it is not luxury.”

“I invented my life by taking for granted that everything I did not like would have an opposite, which I would like.”

“Don’t spend time beating on a wall, hoping to transform it into a door.”

“Hard times arouse an instinctive desire for authenticity.”

“A women who doesn’t wear perfume has no future.”

“Elegance is refusal.”

“I don’t know why women want any of the things men have when one the things that women have is men.”

“Fashion is architecture : it is a matter of proportions.”

“Elegance does not consist in putting on a new dress.”

“Those who creates are rare; those who cannot.”

“Jump out the window if you are the object of passion. Flee it if you feel it. Passion goes, boredom remains.”

“It is always better to be slightly underdressed.”

“Fashion is always of the time in which you live. It is not something standing alone. But the grand problem, the most important problem, is to rejeuvenate women. To make women look young. Then their outlook changes. They feel more joyous.”

Chanel n°5

The sucess in couture known by Gabrielle Chanel will be soon supplanted by the scent of Chanel n°5. Her first fragrance. The history said than it’s the story of love broken with the death of her lover who bring to Chanel the idea to create a perfume where her feeling can be expressed. Inspired by Venise, it comed to Ernest Beaux the charge to create the fragrance. Contrary to the code of this time which focused to give pure scents, Channel n°5 is a mixture of more than 80 differents scents which appears as result to give to the essence a singular and unique signature. Chanel n°5 was born.

Chanel n°5

Chanel n°5 legend

More than a luxury brand, Chanel is a legendary brand. For the charisma of Coco Chanel herself and, among differents facts, to be linked to the very iconic Marylin Monroe who used the fragrance as a nightsuit.

The house Chanel invents new code and penetrate new areas in luxury trends. Among severals success for the brand, as when Chanel tried for the first time jewellery ( see below ), the 2.55 bag, and the 2 tones shoes are among the creation of the brand to become mainstream nowadays for mass market brands.

The 2.55 bag

“The 2.55 bag”, born in february 1955, invents a new combination between leather & gold chain that allows a woman’s hands to remain free. #chanel #lesARTisans #Paris #bag #2.55bag

2.55 bag - chanel

The 2 tones shoes

1957. Chanel invents the 2 tones slingback shoe. Conceived in beige with a contrasting black toe cap. #chanel #lesARTisans #Paris #shoe #2tones

2 tones slingback shoes by Channel

The house “Chanel” was located at 31, rue Cambon, from the 30’s until the early 2000’s, where you can still find the Chanel shop.

chanel 31 rue cambon

Notifications from “les ARTisans de France” related to Chanel

Coco Chanel reinvent diamonds. 1932, 1st and last diamond exposition by Chanel. #chanel #lesARTisans #Paris #diamond

Collection diamant Chanel

1983. Karl Lagerfeld is appointed artistic director for Chanel fashion. #chanel #lesARTisans #Paris #Karl

Karl lagerfeld Chanel

1987. Chanel launch The Premiere Watch recalling the shape of the place Vendôme, Paris, and the stopper of the n°5 perfume bottle.#chanel #lesARTisans #Paris #watch #thepremiere


First shop of Gabrielle Chanel in Paris. 21, rue Cambon. 1910. #chanel #lesARTisans #paris

Second shop of Gabrielle Chanel in Deauville. 1913. #chanel #lesARTisans #deauville

Third shop of Gabrielle Chanel in Cannes, picture of 1932. french riviera. #chanel #lesARTisans #cannes

Boutique cannes 1932

Official website Chanel

Article Var Matin

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